SOHH.com covers topics and products we think speak to you. Things you buy through our links may earn us a commission.

“Love & Hip Hop” star Juju is promoting black excellence and beauty. The popular vixen and entrepreneur is the latest high-profile entertainer to join a My Black Is Beautiful challenge.

Juju x Challenge

On Saturday, Juju hit up Instagram with a must-like shot of herself. She also emphasized the importance of black women supporting each other.

SOHH TIP: Show off your beauty with a new look like Juju. Straight, wavy, curly, or custom, Dolago has quality human hair wigs in every style and length. Get glam with their line of wigs, extensions, pieces, and accessories.

“We are BLACK WOMEN ……… We build ……..We don’t tear down other BLACK WOMEN …… we have felt the pain of being torn down and we decided we will be deliberate about building others!!!! If I don’t tag you don’t be offended ( There’s a tagging limit) IAll to often, we Ladies find it easier to criticize each other, instead of building each other up. With all the negativity going around let’s do something positive!!! ✊🏾Upload 1 picture of yourself….. only you! Then Tag as Many sisters to do the same. Let’s Build ourselves up, instead of tearing ourselves down. Copy & Paste ✨” -Juju’s Instagram

High-Key Details

Over the past few hours, popular models Angela Simmons and Taina Williams lit up their social media pages with heartfelt posts. They used their beauty to flex black girl magic and also tagged friends to keep the new challenge going.

“I am a black woman … I build .. I don’t tear down other women .. I have felt the pain of being TORN DOWN and I have decided I will be deliberate about building others ! #myblackisbeautiful” -Taina Williams’ Instagram

“Mamiii 😍😍😍” -Lori Harvey

“Aww tootieee ! Love you 😘😘” -Reginae Carter

“I accept the challenge. We are BLACK WOMEN… We build… We don’t tear down other BLACK WOMEN… We have felt the pain of being torn down and we have decided we will be deliberate about building others! If I don’t tag you don’t be offended. I tried to pick people I thought we do this challenge. All too often we women find it easier to criticize each other other than building each other up. With all the negativity going around let’s do something positive! Upload one picture of yourself… Only you. Then tag sisters to do the same. Let’s build ourselves up, instead of tearing ourselves down. Copy and paste. ❤️” -Angela Simmons’ Instagram

Wait, There’s More

Earlier in the week, Simmons, Williams and more vixen contributed to Blackout Tuesday. The hip-hop vixen contributed to getting Black Lives Matter messages across to their social media pages.

Daphne Joy was among those who supported Black Out Tuesday
View this post on Instagram

✊🏽✊🏾✊🏿

A post shared by Tori Hughes (@toribrixx) on

View this post on Instagram

On Mute 🖤 #blackouttuesday

A post shared by Taina W (@latainax3) on

View this post on Instagram

✊🏾🖤

A post shared by Lori Harvey (@loriharvey) on

Before You Go

Last Sunday night, Shady Records boss Eminem broke huge news to followers. Em announced his entire team would observe a blackout day Tuesday where they would not make any purchases in support of the struggles against equality.

#Repost@shadyrecords – We will be closed on Black Out Tuesday.  Join us in fighting for change. #TheShowMustBePaused #BlackLivesMatter #BlackOutTuesday” -Eminem’s Instagram

Eminem supports Blackout Day

SOHH TIP: Show off your beauty with a new look like Juju. Straight, wavy, curly, or custom, Dolago has quality human hair wigs in every style and length. Get glam with their line of wigs, extensions, pieces, and accessories.