Cam'ron, A$AP Ferg, Rick Ross, Travis Scott & More: 10 Insane Moments From FANCY's "The Run Up" NYC Showcase

[After receiving major co-signs from music moguls like Dame Dash to Dipset leader Cam’ron, Fancy.com has turned its into the premiere destination for people to discover and cop new things from a global community. The overnight service launched an unforgettable “The Run Up” holiday pop up shop in New York City this past weekend and SOHH’s come up with the 10 most insane moments – from star-studded guests to incredible performances. Peep below! Photo credit: Fancy.com]

You know it's official when Desiigner blesses your stage. — You know it’s official when Desiigner blesses your stage.

The biggest Bawse Rick Ross and Mike Dean.

Fancy’s turned the traditional retail space on its head and incorporated a performance venue where guests were treated to rare performance experience from some of the biggest artists in music.
Rick Ross sat down with super-producer, Mike Dean, to discuss beat making and hosted an impromptu studio session. Cam’ron came by and did a melody of his hits.

Travis Scott hosted a special DJ set, rocking with the crowd to his hit song Antidote and others
Desiigner brought his infectious energy to the stage, performing his hits ‘Panda’ and ‘Timmy Turner’
A$AP Ferg and Mike Dean launched their clothing lines, Trap Lord and M.W.A. at The Run Up

More than 20 acts graced the stage over the weekend, featuring R&B acts like Ryan Leslie and Ingrid, Beyonce’s newest protege. Bands including CJ Fly and The Skins also performed. Mainstays in hip-hop such as Jadakiss, Juelz Santana, Flatbush Zombies, Big Baby Dram hit the stage to the feverish crowd.

Though the pop-up shop has wrapped, all of the brands featured are available on FANCY.com. The release below details some of the participating brands.