Music mogul JAY-Z is having quite possibly one of the busiest months of his career. Less than 48 hours after dropping a monster surprise Beyoncé joint album, the hip-hop icon has now been named president of Puma’s basketball division.
On Monday, the sports apparel giant announced the massive news just a few days ahead of the NBA draft.
As part of its aggressive commitment to relaunch its basketball sneaker category for the first time in 20 years, Puma on Monday announced that rapper and business mogul Jay-Z has been named president of Puma Basketball. In advance of this week’s NBA draft, Puma has already signed projected first-round picks Deandre Ayton, Marvin Bagley III and Zhaire Smith to multiyear footwear and apparel endorsement deals. The trio represents the first NBA endorsement deals for the brand in two decades. Puma last signed Vince Carter in 1998 to a 10-year deal, although the short-lived contract ended after just two seasons. (ESPN)
PUMA’s global director of brand Adam Petrick has issued a statement about why it made sense to work with Young Hov on this huge power move.
“What’s important to him on a day like today is that it’s clear we’re making a serious push with players like Bagley and Ayton and Smith,” Petrick added. “We’re making a serious statement about the entry of the category, that we want to be a performance brand, but then also very culturally focused. It’s clear that we’re looking at basketball through the lens of culture, and thinking about the fashion of basketball, the music of basketball, all the aspects of culture around basketball as much as the on court presence that we will have.” (HIGHSNOBIETY)
Outside of his new Puma gig, JAY and his wife Beyoncé shared their new “Ape Sh*t” video this past weekend.
On Saturday, JAY and Bey shocked fans by releasing their surprise new LP.
It had been rumored for years and it has finally arrived: a joint Beyonce-Jay-Z album. Called “Everything Is Love,” the announcement was made by TIDAL, the streaming company owned by Jay-Z. It features nine tracks, each credited to Beyonce and Jay-Z — or The Carters. The news began trickling out on Saturday afternoon with social media posts containing images from the “Everything Is Love” visual campaign. One image posted by Beyonce received nearly 200,000 likes in less than 20 minutes as many noted that, once again, Queen Bey had broken the internet. (Variety)