The Black Eyed Peas‘ Peas’ Peapod Foundation have teamed with the Adobe and Entertainment Industry Foundation to launch two kids educational programs set to open in California later this year.
Kids and teenagers will be able to engage in film and music projects upon completion of the programs.
The partnership aims to help underserved youth access and learn to use multi-media production tools, including those for video, dance, music and art, to comment on critical issues and spark social change in their communities. Moving forward, the joint Adobe Youth Voices/Peapod Academy sites will incorporate high-tech curriculum developed by AYV with the latest multi-media production tools, recording studio tools and expertise and mentoring in the performing arts. (Press Release)
Today’s current non-educational outlets persuaded Black Eyed Peas’ frontman Will.i.am to support the launch.
I don’t know why … it just seems that all these areas … the education,” is not good, said will.i.am, who performed in a pre-inauguration concert for President Barack Obama. Kids in those areas instead seek other outlets, mostly crime, sports or music, he said. That inspired the Peas’ Peapod Foundation music and arts academy in Watts that opened a year ago. The Boyle Heights native credits music with saving his life. (Los Angeles Times)
Helping celebrate the partnership, a benefit concert took place last night (February 5) in Los Angeles.
The group rocked the new downtown club Thursday during their annual charity concert benefiting the Peapod Foundation, which provides music and arts education to children across the globe. Fergie, will.i.am, Taboo and apl.de.ap performed during a high-energy set that featured guest appearances by Lupe Fiasco, Nikka Costa and Boys II Men. (Associated Press)
Peapod Foundation has been running charity-based events for the past few years.
The Peapod benefit concerts date back to the earliest incarnation of The Black Eyed Peas and began as charity toy drives for Los Angeles based children and local orphanages. The Peapod Foundation is a global leader in encouraging social change by uniting people through the universal language of music. Since its inception, The Peapod Foundation has worked to support social issues affecting children worldwide. (Peapod Foundation)