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Vixen Blac Chyna is bringing new meaning to controversial. The hip-hop model is reportedly pushing a new beauty product aimed at lightening people’s skin color.

According to reports, Chyna has partnered up with Whitenicious by Dencia to release her own signature collection of products.

It goes for $250 per jar, and the jar is studded with Swarovski crystals … so ya know it’s fancy. The cream is being marketed to men and women of all skin types. Blac Chyna’s reps tell TMZ … BC’s been using Whitenicious dark spot corrector for a few years to deal with her hyperpigmentation. We’re told Chyna felt this was a good deal for her because a lot of women of color suffer from skin issues. True enough, however, skin lightening products have also come under fire from critics who think they feed into a European beauty standard … aka “the lighter the better.” (TMZ)

The company has lit up its social media pages with Chyna ads.

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Recently, BC shared her 2019 goals with a series of emojis.

Earlier this month, Chyna surprised fans by dropping her new “Deserve” single.

BC dropped her debut single Monday … it’s called “Deserve” and features Yo Gotti and Jeremih … but make no mistake, Chyna really raps on the track. She’s not Nicki Minaj or Cardi B yet, but she definitely spits some bars. The theme of the song is clearly money over men … and some of her lyrics include, “These broke n***** don’t deserve p*ssy.” (TMZ)