Cash Money Records has officially branched out west. The hip-hop powerhouse is reportedly now coast to coast with the launch of Cash Money West.
According to hip-hop executive and longtime Birdman pal Wack 100, Cash Money West has signed Saviii 3rd to the label.
— SOHH (@sohh) July 17, 2018
Saviiii and Baby also went to Instagram last night (July 16) to break the news.
Recently, Birdman called protégé Drake the most consistent YMCMB artist on his roster.
“He got so many songs. He a workaholic,” said the YMCMB boss. “Drake kept this shit alive for the last four-five years consistently. Nicki do her thing also, but he’s been the most consistent Young Money/Cash Money artist.” Birdman went on to say that Drake manifested this type of success with hard work. “He talked about this sh*t and turned it into reality,” he added. “He never lived life like he’s living it. He comes from the trap, from the slums, and he ain’t ever had a sweet life. Now, he’s making a hell of a life for himself. I have to say that he’s on a high horse to be living life like this.” (Rap-Up)
Last week, media insiders speculated Drake might break away from Cash Money and start a new deal with Universal Music Group.
The smart money says that the only deal Drake is out of is his longtime pact with Cash Money, and that he already has a new arrangement in place with Uni. While nothing official has been announced, it’s likely that Drake has been given his own label with fabulous terms and amazing splits. As usual, only Drake knows when he’ll be dropping his next set, but typically contracts like the expiring one with Cash Money contain clauses concerning conflicting release date. Theoretically, a new Drake set could mitigate the success of the current project, but you never know what kinds of deals can be worked out when you’re on fire like the Canuck wonder. (HITS Daily Double)