Hip-hop heavyweights Big Sean, YG, A$AP Ferg, Rich the Kid, Mike WiLL Made-It, Dave East, Nigel Sylvester, Hebru Brantley, Victoria Brito, Cintia Dicker, Coco & Breezy, Kitty Cash and more have all united to help New Era launch its new “Who Will Reign” campaign for the new MLB season.

According to a new report, the fresh launch combines some of baseball’s biggest superstars with the rap game’s current high-profile entertainers.

Today, international sports and lifestyle brand, New Era Cap Co. Inc. debuts “We Who Reign,” a new, multi-platform campaign that juxtaposes traditional kings and queens with today’s reigning cultural creators in their modern day “crowns” – the iconic New Era Authentic Collection 59FIFTY Fitted. As the largest, cross-cultural campaign for MLB in New Era’s 98- year history, “We Who Reign” ushers in the 2018 Major League Baseball season with a new monarchy of all-star athletes and award-winning artists including Washington Nationals right fielder, Bryce Harper; Houston Astros second baseman and reigning American League MVP Jose Altuvé; rappers Big Sean and A$AP Ferg; leading afro-futurist artist, Hebru Brantley, reigning DJs, Kitty Cash and CoCo & Breezy and many more.


In early March, hip-hop artists Dave East and Mike WiLL Made It appeared in New Era’s “Claim The Crown” campaign.

Today, international sports and lifestyle brand, New Era Cap Co. Inc. unveils its latest campaign in anticipation of the 2018 baseball season. In collaboration with creative company, 72andSunny New York, “Claim the Crown” launches with a 30-second spot featuring a collective of MLB superstars and cultural creators in the iconic New Era Authentic Collection 59FIFTY Fitted as a reminder to “don your caps” ahead of Opening Day on March 29. MLB All-Stars including Los Angeles Dodgers shortstop, Corey Seager; Chicago Cubs infielder, Javier Baez; New York Yankees pitcher, Dellin Betances, as well as award winning producer, Mike WiLL Made-It; rapper, Dave East; and several others all take the throne within this year’s new campaign.


This week, rap star Eminem flexed his love for the Detroit Tigers with a new baseball jersey collaboration.