West Coast radio personality Big Boy has reportedly been sued by the station that hired him years ago for a breach of contract.
According to reports, Emmis Radio has gone directly at Big Boy’s pockets.
The suit seeks millions of dollars in damages as well as preliminary and permanent injunctions to block BIG BOY from joining competitor iHEARTMEDIA, and EMMIS has requested a hearing on the motions before BIG BOY’s contract expires on FEBRUARY 28th. The release says that “EMMIS first discovered ALEXANDER, 45, working as a body guard more than 20 years ago, and has invested substantially over the years in helping him develop into the star that he is today.” (All Access)
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Emmis also slammed Big Boy for going to its direct competition.
“Despite acknowledging EMMIS’ matching offer,” the release adds, “ALEXANDER turned his back on his radio home of more than 20 years and plans to move to a LOS ANGELES-area radio station operated by iHEARTMEDIA, which would immediately launch a new format as a director competitor to EMMIS.” Rumors in LOS ANGELES are swirling about a possible rebranding and repositioning of Urban AC/Rhythmic Oldies KHHT (HOT 92.3), possibly with the return of the slogan “THE BEAT.” (All Access)
Emmis Chairman Jeff Smulyan released a statement on the situation.
“BIG BOY has been a beloved member of the EMMIS family for more than two decades, and we are particularly dismayed by his breach after we agreed to meet the iHEART terms. I am personally saddened by his actions and the impact they will have on our brand and our people.” (Statement)