Grammy-winning singer Beyoncé Knowles-Carter has shocked fans with her highly-anticipated “Lemonade” turning out to be a surprise album release.
Fans are able to grab Queen Bey’s album on her hip-hop mogul husband Jay Z‘s TIDAL streaming service.
LEMONADE, Beyoncé’s sixth studio album and her second visual album, features 12 new songs and a corresponding short film. It is a conceptual project based on every woman’s journey of self-knowledge and healing. TIDAL will be the first and only platform globally to stream the full-length debut of Beyoncé’s LEMONADE, continuing to make TIDAL the premiere destination for fans who want to access to the world’s top artists and groundbreaking content. (TIDAL Press Release)
Prior to Bey’s HBO “Lemonade” premiere, the movie network promoted it across social media and with billboards in New York City.
44th x Broadway.
For 23 more minutes. #LEMONADE pic.twitter.com/5d5GKQbvlv— HBO (@HBO) April 22, 2016
TODAY.
🍋 #LEMONADEhttps://t.co/SkEOeet9hV— HBO (@HBO) April 23, 2016
12 hours.#LEMONADEhttps://t.co/SkEOeet9hV
— HBO (@HBO) April 23, 2016
#LEMONADE. TONIGHT.https://t.co/GJqsji8Taq
— HBO NOW (@hbonow) April 23, 2016
9 hours.
🍋 #LEMONADEhttps://t.co/SkEOeet9hV— HBO (@HBO) April 23, 2016
5 hours.
🍋 #LEMONADEhttps://t.co/SkEOeet9hV— HBO (@HBO) April 23, 2016
HBO has provided people free access to its network with Bey’s mysterious project this weekend.
Beyoncé’s mysterious Lemonade special will now be available for free upon its television debut. HBO and Cinemax will be offering a free preview weekend from Friday, April 22nd through Monday, April 25th in anticipation of the exclusive world premiere. (Rolling Stone)
A few days ago, Beyoncé’s “Lemonade” HBO special trailer premiered.
The new clip, released on Sunday night (April 17), quickly led to #Lemonade becoming a Twitter trend. “The past and the present merge to meet us here,” the trailer begins. Throughout the trailer, Beyonce’s voice is heard asking questions like “What are you hiding?”, “Why can’t you see me?” and “What am I doing, my love?” (Billboard)