Grammy-winning singer Beyoncé is about those three stripes. The iconic crooner has blessed social media with a look at her upcoming Ivy Park and Adidas apparel launch.
Big Facts: On Thursday, Queen Bey hit up Instagram to share shots of herself modeling fire clothing.
High-Key Details: In December 2019, Bey teased fans about the launch with Ivy Park fashion shots.
Wait, There’s More: In April 2019, Bey sparked headlines after deciding to have her Ivy Park brand relaunched in partnership with Adidas to create clothing and kicks.
On Thursday, the singer and the sports retailer announced a new partnership, with plans to co-create new footwear and apparel that will run the gamut from performance- to lifestyle-focused items. Beyoncé is additionally planning to work with Adidas to relaunch her athleisure brand, Ivy Park. (Business Insider)
Before You Go: After the announcement went viral, Bey issued a statement confirming the new deal.
“This is the partnership of a lifetime for me,” Beyoncé said in a press release. “[A]didas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.” (The Cut)