Beyoncé Pours “Lemonade” All Over NYC Ahead Of Premiere

Grammy-winning singer Beyoncé Knowles-Carter has New York City going all yellow-everything with her mysterious “Lemonade” project landing on Manhattan billboards.

Movie network HBO revealed Queen Bey’s NYC takeover on social media heading into the weekend.

TODAY.
🍋 #LEMONADEhttps://t.co/SkEOeet9hV

— HBO (@HBO) April 23, 2016

12 hours.#LEMONADEhttps://t.co/SkEOeet9hV

— HBO (@HBO) April 23, 2016

#LEMONADE. TONIGHT.https://t.co/GJqsji8Taq

— HBO NOW (@hbonow) April 23, 2016

9 hours.
🍋 #LEMONADEhttps://t.co/SkEOeet9hV

— HBO (@HBO) April 23, 2016

5 hours.
🍋 #LEMONADEhttps://t.co/SkEOeet9hV

— HBO (@HBO) April 23, 2016

Check out more on Beyoncé’s mysterious “Lemonade” project on the next page…

HBO is providing people free access to its network with Bey’s mysterious project set to premiere tonight (April 23) at 9 PM EST.

Beyoncé’s mysterious Lemonade special will now be available for free upon its television debut. HBO and Cinemax will be offering a free preview weekend from Friday, April 22nd through Monday, April 25th in anticipation of the exclusive world premiere. (Rolling Stone)

A few days ago, Beyoncé’s upcoming “Lemonade” HBO special trailer premiered.

The new clip, released on Sunday night (April 17), quickly led to #Lemonade becoming a Twitter trend. “The past and the present merge to meet us here,” the trailer begins. Throughout the trailer, Beyonce’s voice is heard asking questions like “What are you hiding?”, “Why can’t you see me?” and “What am I doing, my love?” (Billboard)

The initial 20-second teaser surfaced online last weekend.

Here’s what we do know about Lemonade: It’s premiering on Saturday, April 23 at 9 p.m. ET on HBO (no confirmation yet on whether it will also be airing on HBO Canada). Rumour has it that whatever Lemonade is, it will tie in with her upcoming new album (which fans are hoping is released prior to the start of her tour on Apr. 27). (ET Canada)