Beyoncé & Kanye West Help Give Jay Z’s TIDAL Edge Over Apple Music & Spotify

Written By Cyrus Langhorne

Kanye West
1.7k Views 4 Comments

Grammy-winning musicians Kanye West and Beyoncé Knowles-Carter‘s newest audio releases may help give TIDAL a power jump over competitors like Apple Music and Spotify.

According to reports, Yeezy and Queen Bey’s decision to exclusively release new tunes through TIDAL has the streaming service buzzing with new subscribers this month.

With exclusive streaming rights to Kanye West’s new album The Life of Pablo firmly secured, Tidal has used that as a platform to jump to the top of Apple’s App Store charts as new users eager to hear the rapper’s latest work come on board as subscribers. It’s the first time that the streaming service—which has endured a rocky start since it was relaunched by rapper Jay Z early last year—has hit number one on the app rankings. (Fortune)

Over the weekend, Kanye asked fans to join the growing music and entertainment streaming service on Twitter.

https://twitter.com/kanyewest/status/698972107166892032
https://twitter.com/kanyewest/status/699089796690534401
https://twitter.com/kanyewest/status/699089896066121728

Kanye’s wife Kim Kardashian West and brother-in-law Rob Kardashian showed support for his new The Life Of Pablo album this past weekend.

The Life Of Pablo GO GET IT!!!

A photo posted by Kim Kardashian West (@kimkardashian) on

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A photo posted by ROBERT KARDASHIAN (@robkardashian) on

This is why I Love my Brother ‼️

A photo posted by ROBERT KARDASHIAN (@robkardashian) on

Kardashian hip-hop affiliate Tyga also co-signed Ye’s new album on Instagram Sunday (February 14).

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A photo posted by Tyga / T-Raww (@kinggoldchains) on

4 Comments

Written by Cyrus Langhorne

SOHH.com Writer. When I'm not covering hip-hop news and announcements, I'm deep into an Audible book and eating veggies.

4 Comments

  1. I don’t think the writer has their ear to the street cause no one is really checking TIDAL for this album. AND if they are they use the free 15 day subscription then cancel. Check out Kanye’s Twitter and you’ll see the backlash towards this move. I respect Hova’s business move but its not really working  the way they want. Plus it has been leaked everywhere. 

    • exactly!! Who’s checking Tidal when it’s every download and bit torrent site had this at Midnight Friday lol

  2. Men lie women lie numbers don’t. Congrats to Jay. They counted you out but Tidal is winning.

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