SOHH Squad
Grammy-winning singer Beyoncé is Team iPhone X and Team Adidas these days. The iconic crooner has pulled through on social media this week to share a handful of new posts.
On Friday, Queen Bey shared posts of herself draped in Adidas and showing off her iPhone skills.
Earlier this month, reports surfaced about Bey teaming up with sports giant Adidas to launch signature gear.
On Thursday, the singer and the sports retailer announced a new partnership, with plans to co-create new footwear and apparel that will run the gamut from performance- to lifestyle-focused items. Beyoncé is additionally planning to work with Adidas to relaunch her athleisure brand, Ivy Park. (Business Insider)
Queen Bey also issued a statement confirming the new deal.
“This is the partnership of a lifetime for me,” Beyoncé said in a press release. “[A]didas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.” (The Cut)
Bey’s huge business deal also helped her break new ground as one of the first black women to own an athletic brand.
Ivy Park launched two years ago with Phillip Green, the British billionaire behind Topshop. In November, Beyoncé bought out Green to become the full owner of Ivy Park, following allegations of sexual harassment and racial abuse against the businessman. With the Adidas partnership, Beyoncé will remain the owner of Ivy Park, with Thursday’s press release noting she is “one of the first black women to be the sole owner of an athleisure brand.” (Business Insider)
