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Iconic fashion brand Gucci has officially played itself. The luxury company has issued a public apology for releasing controversial af-looking blackface-themed clothing.

Last night, the brand copped to making one of its biggest mistakes in recent history with a full-fledged statement.

Over the past few hours, social media has erupted with reactions to Gucci’s attire.

The sweater reportedly came with a price tag of around $1,000.

Shopping website Spring says the black balaclava knit top is “inspired by vintage ski masks”. It adds: “The Fall Winter 2018 runway show space reflected the stark environment of an operating room, emulating the theme of the collection where reconstructing materials and fabrics created a new identity.” The website, which advertises the top for $890, said its balaclava-style added a “mysterious feel”. (The Sun)

Last year, drama developed with fashion powerhouse Prada putting out racially insensitive items.

This is not the first time a fashion brand has been accused of using such imagery. Last year, luxury fashion house Prada said it withdrew products after some items displayed in a Manhattan storefront were seen as depicting blackface imagery. The products, part of Prada’s Pradamalia line, were pulled after images surfaced of some merchandise depicting monkey-like figures with black faces and large red lips. (CNN)