Iconic fashion brand Gucci has officially played itself. The luxury company has issued a public apology for releasing controversial af-looking blackface-themed clothing.
Last night, the brand copped to making one of its biggest mistakes in recent history with a full-fledged statement.
Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs
— gucci (@gucci) February 7, 2019
Over the past few hours, social media has erupted with reactions to Gucci’s attire.
— SOHH (@sohh) February 7, 2019
— Keisha Ka'oir (@MikeishaDache) February 6, 2019
At this point Gucci playing in our face but y’all still gone shop happy black history month 🤦🏽♂️‼️ pic.twitter.com/vPTLvsA0TF
— Casanova (@weeezy___) February 7, 2019
The sweater reportedly came with a price tag of around $1,000.
Shopping website Spring says the black balaclava knit top is “inspired by vintage ski masks”. It adds: “The Fall Winter 2018 runway show space reflected the stark environment of an operating room, emulating the theme of the collection where reconstructing materials and fabrics created a new identity.” The website, which advertises the top for $890, said its balaclava-style added a “mysterious feel”. (The Sun)
Last year, drama developed with fashion powerhouse Prada putting out racially insensitive items.
This is not the first time a fashion brand has been accused of using such imagery. Last year, luxury fashion house Prada said it withdrew products after some items displayed in a Manhattan storefront were seen as depicting blackface imagery. The products, part of Prada’s Pradamalia line, were pulled after images surfaced of some merchandise depicting monkey-like figures with black faces and large red lips. (CNN)