Cyrus Langhorne
West Coast rapper Baby Keem knows exactly what he's doing. The hip-hop star has come through with just his second-ever full-blown collaboration and who better to do it with than his own cousin Kendrick Lamar?
After some initial days of teasing – including a jaw-dropping “family ties” trailer – Keem and K. Dot come through in a must-see visual. ‘family ties’ is Lamar’s first feature since 2018, and sees Keem and Lamar come together for the first time, notably making it the second-ever artist collaboration in Keem’s public musical output, and his first with Lamar.
‘family ties’ is a high-powered proclamation exploring the meaning of legacy and success, an insight into the relationships and experiences that have both defined and propelled Keem in his journey.
The ‘family ties’ video features Keem, Kendrick and Normani and is directed by Dave Free.
