After more than four years since his debut landed on store shelves, rapper Asher Roth has announced plans to release his sophomore effort RetroHash next month.
According to reports, Ash’s highly-anticipated follow-up to 2009s’s Asleep in the Bread Aisle will arrive in early January.
Asher Roth is starting out 2014 with new music. After several delays, the “I Love College” rapper will release his new album. RetroHash will arrive on January 7 featuring production from Blended Babies. “This should explain where I’ve been the past 4 years,” said Asher of the follow-up to his 2009 debut Asleep in the Bread Aisle. (Rap-Up)
Roth recently discussed what fans can expect from the long-awaited LP.
“The Greenhouse Effect Vol. 2 for me is more a project that’s fun and summer-driven. I have a project coming out later called Retrohash. That stuff is more focused on songs and ideas and feels. I’m not trying to pull a fast one on anyone, I’m just doing stuff that I know is why people fell in love with me in the first place.” “If you just keep doing the same thing over and over and over again you may be able to collect some checks, but longevity to me is the most important thing. So that might dwindle the fan base down a little bit, even if I get to nurture a fanbase that really believes and is down to follow me, I think that is the most rewarding thing.” (Bro Bible)
Over the summer, Asher penned an open letter and revealed his decision to depart from being associated with Def Jam’s parent company Universal Music Group.
“That is why I’ve decided to stray from the path UMG has laid for me and continue on the scenic route. I prefer to relay my music directly to my fans. Show them what it is I see. Share with them what it is I think. I enjoy letting you hear free-flowing ideas recorded in basements and broom closets. Who cares that they will probably never be heard on the radio? I want to be proactive and not reactive and I would rather nothing get in the way of the relationship I have with my family, friends, fans and my music. I encourage you all to do the same. Do your thing. Do it every day. Do it unapologetically. Don’t be discouraged by criticism. You probably already know what they’re going to say. Pay no mind to the fear of failure. It’s far more valuable than success. Take ownership, take chances and have fun. And no matter what, don’t ever stop doing your thing.” (XXL Mag)
Last year, Asher said Def Jam had no interest in rushing out music and concerned itself in a project getting the most promotion as possible upon its release.
“I would like it to come out by the end of the year,” Roth said in an interview. “It’s like all these rules, all these unspoken rules. It’s like, ‘Oh, we’re not going to drop something in the fourth quarter, because if I drop it December 18, the whole world resets on the New Year, so you’re only getting like 12 days of real promotion until like budgets and all this weird stuff resets. You might as well just drop in January.’ … I’ve always broken my music on the Internet. ‘I Love College’ was a MySpace record before anything else. So I’ve always used the Internet to my advantage, so it’s tough when someone says, ‘Hey, no, hold up. Wait, wait, wait.’ Because the Internet waits for no one. … I wouldn’t have changed anything because I’ve learned so much from my experience. … Just understanding that life isn’t fair, and then you have to see your obstacles and go ahead and overcome them.” (Sways Universe)
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