Apple’s Winning Thanks To This Rapper Recording An Entire Album At Its NY Store

Written By Cyrus Langhorne

1.1k Views 3 Comments

The power of technology giant Apple’s laptops has been fully exposed courtesy of overnight trending rapper Prince Harvey revealing he recorded an entire album, PHATASS: Prince Harvey At The Apple Store: SoHo, from one of its New York stores this year.

According to Harvey, he relied on Apple’s SoHo location to piece together his album over the course of four months.

“It wasn’t my plan to record this at the Apple Store. First, my computer died. Then my external [hard drive] died,” he says. “New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot.’” (The Daily Beast)

Prince also revealed how he managed to save his recordings on Apple’s demonstration laptops.

Eventually Prince discovered that hiding files in the trash on the display computers would save them from the memory wipe that is scheduled every night when the store closes. This would give him a way to finish the album once and for all—if he could manage to avoid security and other employees who weren’t so understanding. (The Daily Beast)

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Harvey has acknowledged the attention he has sparked on social media the past few days.

https://instagram.com/p/4xk8bEtuA3/?taken-by=princeharveynyc
https://instagram.com/p/4xleMANuB0/?taken-by=princeharveynyc

He also posted up pictures from the SoHo Apple Store earlier this year.

https://instagram.com/p/yxSeantuKl/?taken-by=princeharveynyc

3 Comments

Written by Cyrus Langhorne

SOHH.com Writer. You're likely to find me covering hip-hop news and music releases. Netflix is still my go-to before Disney Plus.

3 Comments

  1. this looks like the guy who ws wilding in an Apple store like six months ago. Wilding about, you can’t kick me outta here, I’m a rapper!

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