Apple Music is out here making sure the competition knows it’s here for the long haul. The popular digital service has revealed its latest subscription numbers.

According to reports, Apple Music has nearly 40 million people under its wing since launching in 2015.

Apple says 2m more people have subscribed to Apple Music in the last month, bringing the tally to 38m, three weeks before Spotify’s expected IPO during the week of 4/2. That uptick provides some positive counterpoint to the news that HomePod sales have thus far been “underwhelming.” (HITS Daily Double)

Earlier this month, a report went viral about streaming giant Spotify possibly heading to the New York Stock Exchange.

The company will begin trading on the New York Stock Exchange under the ticker name SPOT. According to the company, shares have traded as high as $132.50 on private markets, which would give the company a valuation over $23 billion based on ordinary shares outstanding as of February 22. Spotify is the leader in streaming music services globally, with the company reporting 71 million paying subscribers and more than 159 million monthly active listeners (MAUs) as of December 2017. It is available in 61 countries and territories. Its closest competitor, Apple Music, is far behind at 36 million subscribers. (CNBC)

In February, vixen Amber Rose teamed up with Spotify to curate a Valentine’s Day playlist.

As an ode to her everlasting love for rapper 21 Savage, Amber Rose has created a playlist titled “21 for 21” on Spotify. The couple, who have been dating since last summer, are very public about their unconventional relationship – from risqué Instagram posts, to literally airing their dirty laundry. This modern day mixtape includes Amber’s selection of sultry and seductive ‘90s R&B hits that happen to be perfect for the bedroom. With tracks like Jodeci’s ‘Feenin,’ Teddy Pendergrass’ ‘Turn Off the Lights’ and Pharrell’s ‘Take It Off (Dim the Lights),’ these will surely put listeners in the mood for Valentine’s Day.

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Recent reports claimed Apple Music and Spotify had an interest in signing teenage rapper Lil Pump.

Inside sources say that the eight-figure contest for teen rapper Lil Pump is intensifying. These sources tell us that top contenders include UMG, Sony, Live Nation, Spotify and Apple, and that WMG is not in the pole position. The “Gucci Gang” breakout is repped by Tha Lights Global. (HITS Daily Double)