Mega retailer Amazon is reportedly preparing to launch its own music service and enter a competitive market that includes rap mogul Jay Z‘s TIDAL and Apple Music.

While details are limited, reports claim the service would have a $9.99 monthly rate.

Amazon.com Inc is preparing to launch a standalone music streaming subscription service, placing it squarely in competition with rival offerings from Apple Inc and Spotify, according to two people with knowledge of the matter. The service will be offered at $9.99 per month, in line with major rivals, and it will offer a competitive catalog of songs, the sources said. Amazon (AMZN.O) is finalizing licenses with labels for the service, which likely will be launched in late summer or early fall, the sources said. (Reuters)

TIDAL partner T.I. recently talked to SOHH about comparing its services to competitors like Spotify and Apple Music.

“I think it’s already distanced itself from the other platforms simply because we have more unique usages. There are things that you can come to TIDAL for that you can’t go to the other two services and get. There are things that you can get on the TIDAL platform that you cannot get anywhere else. It exceeds exclusive music. Although it includes exclusive music, I don’t know anywhere else where you can go and get something that’s comparable to the TIDAL X performances or concert series. I don’t know of another platform where you can go get that. I don’t know of another platform where you could go get exclusive content like “Money & Violence” that has a cult following and dynamic feel of the culture and the community. I think it’s diverse in a way that sets itself apart from many of the other considerable mentions in this league.” (SOHH)

Recent reports claimed R&B diva Beyoncé’s new Lemonade album helped spark a surge in TIDAL subscribers.

Tidal said that it gained 1.2 million user sign-ups, including free trials, in the first week that “Lemonade” was available; the service had said in March that it had 3 million users. As for its competitors, Spotify said that it had 30 million paying subscribers globally; Apple Music said it had 13 million. (New York Times)

According to spring buzz, Apple Music had grown by 2 million followers since last winter.

Apple Music has reached 13 million subscribers, CEO Tim Cook announced during an earnings call today. The music streaming service has picked up around 2 million subscribers since February when the company announced it had reached 11 million subscribers. (The Verge)