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Grammy-winning rapper Kanye West is really back on his music grind. The hip-hop veteran and rap rookie Lil Pump premiered their new “I Love It” video at last night’s first annual Pornhub Awards ceremony.

New footage from the visual has started to make its rounds online.

Earlier tonight, TMZ reported that Kanye West and Donda partnered with Willo Perron to be the creative directors for the PornHub Awards which took place Thursday night in LA. Along with that strange announcement came the more intriguing news that Ye would be debuting a new song featuring Lil Pump called ‘I Love It’. (Hip Hop N More)

A few days ago, buzz developed about Kanye possibly becoming the creative director for the Pornhub Awards show.

Kanye West has been in talks to serve as creative director of the first Pornhub Awards on Thursday, a source exclusively told Page Six. The show — hosted by adult-film star Asa Akira — is taking place at the Belasco Theatre in Los Angeles, and is being streamed live on the site. A source told us, “There are some insane negotiations going on” for West to be creative director of the show. (Page Six)

In August, Kanye appeared on “Jimmy Kimmel Live!” and low-key admitted he still enjoys Pornhub.

Recently, Kanye’s “XTCY” song officially premiered on streaming giants TIDAL, Apple Music and Amazon Music.

Kanye West’s latest single “XTCY” has been officially released. The song premiered via DJ Clark Kent earlier this month. It’s Kanye’s first solo track since dropping ye back in June. The song’s artwork is an illustration of the Kardashian-Jenner sisters at Kylie’s birthday party earlier this month. (The FADER)