After Landing Presidency, Pusha T Gets “Untouchable”: “In Mexico, F*ck Donald & His Pledge” [Audio]

Written By Cyrus Langhorne

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Days after becoming G.O.O.D. Music’s new president, rap veteran Pusha T has unleashed his new King Push single, “Untouchable.”

The new audio gem premiered online Thursday (November 12) afternoon.

“Untouchable”‘s lyrics reference Pusha’s new position as president of G.O.O.D. Music, the Netflix show “Narcos”, the ’90s r&b group Total, and CrossFit, among other things. It also features the lines “I am more U2, I am like Bono with the Edge / In Mexico, f*ck Donald and his pledge,” and “I’m aiming for the moguls, why y’all n*ggas aiming at the locals? / And rap n*ggas broke like them, they’re mere hopeful / Still wishing on a star / The last one to find out that Baby owns the cars.” (Pitchfork)

Earlier this week, rap star Kanye West announced Pusha’s new executive position at the star-studded company.

Pusha T, the Grammy®-nominated, multi-platinum artist and producer, and a key architect of today’s post-modern hip-hop/pop universe, has been appointed president, G.O.O.D. Music, it was announced today by label founder Kanye West. In addition to his new role at G.O.O.D. Music, Pusha T is a co-founder (with his brother Gene “No Malice” Thornton) of Play Cloths, a success­ful street wear line, and as an early investor in Mass Appeal. Pusha T is also a frequent collaborator with the adidas Originals brand, most recently taking part in the brand’s Spring / Summer ‘Superstar’ 2015 campaign. (Press Release)

Last summer, Pusha talked about the delay behind his long-awaited King Push album.

“When you make albums like I do, and it’s based off fanfare and based off touring — I make these albums and I get on the road. It’s not really a radio-driven thing. I get on the road and I see my fans and I touch each and every last one of them. I do that for however long it takes. Then we start the process all over again, making music. So sometimes there’s lag time.” (Billboard)

The Virginia native also revealed a few high-profile producers attached to the album.

“My fans like a certain quality and a certain level of music. Once I give it to them, they seem pretty happy. Anyone else, they can get down with the game if they want to. I’m definitely making this for [the fans] — no holds barred. Nothing to be compromised. I hope everybody stays down. …. [Producers on the album?] Timbaland, Kanye West, Pharrell, The-Dream, Sean Combs…and someone from my hometown who I’ve never, ever worked with before.” (Billboard)

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Written by Cyrus Langhorne

SOHH.com Writer. You're likely to find me covering hip-hop news and music releases. Netflix is still my go-to before Disney Plus.

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