After Jay Z’s Vegan Run, Beyoncé Takes 22-Day Challenge To Next Level

Grammy-winning singer Beyoncé Knowles-Carter has reportedly put together a new campaign based on her 22-day vegan diet she tried out a couple years ago with rap star husband Jay Z.

According to reports, a new vegan diet plan is on deck for Queen Bey.

Beyoncé and exercise pathologist Marco Borges are launching “22 Days Nutrition,” a home delivery service that will send all-vegan meals right to your doorstep. Beyoncé and hubby Jay Z took the 22-day vegan challenge back in 2013 and now, for as low as $9.76 a meal, you can take the challenge, too. (Essence)

Check out these additional details right here…

Jay and Bey completed their challenge and continued their vegan lifestyle in late December 2013.

Mission accomplished! Beyoncé and Jay Z have completed their 22-day vegan challenge. The couple decided to eliminate meat and animal products from their diets until Christmas, the rapper announced via his Life + Times blog just one day before his 44th birthday on Dec. 3. A source tells E! News that the “Drunk in Love” collaborators dined at Pappadeaux Seafood Kitchen in Norcross, Ga., over the weekend. The spouses of five years traveled south to Miami, where they once again opted to eat seafood. (E! Online)

Earlier the same month, Jay celebrated his 44th birthday with Bey at a popular vegan-based restaurant.

It’s only Day 1, but Beyonce and Jay-Z are serious as a heart attack about adopting a no-meat diet … because they just pigged out at a classy vegan lunch joint in L.A. to celebrate Jay’s 44th birthday. Bey and Jay ordered a variety of organic vegan menu items at Cafe Gratitude — a place that touts its food and its people as “a celebration of our aliveness.” B&J have said they’re going on a 22-day plant-based diet to become more spiritual … and they chose today — Jay-Z’s birthday — as the day to start. (TMZ)

Young Hov initially broke the vegan diet news to fans via his Life + Times lifestyle website.

“Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought… Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!” (Life + Times)

Jigga also revealed Beyoncé would take part in the challenge.

“So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see… Best of luck and health! P.S. B is also joining me. I will let my friend Marco explain the benefits of a plant based diet here.” (Life + Times)