Music veteran Jermaine “JD” Dupri is adding a new twist to food goals. The hip-hop mogul stars in a new PETA campaign pushing a vegan lifestyle.

In a new clip, JD reveals he’s stayed off meats for over 10 years and credited the healthy grub grind for fueling his energy.

“I feel like anybody that has a problem with their energy level being right—tired all the time, you can definitely feel the difference. A vegan lifestyle puts you on that track to just be healthy. That’s the lifestyle that you have to take on. That’s why I wanted to do this. I wanted to make sure people heard me and saw that I was really, really doing this.” (PETA)

A few days ago, JD and hip-hop heavyweight JAY-Z reunited at an On The Run II Atlanta tour stop.

Dupri also went to IG with footage of himself performing at JAY’s On The Run II Atlanta stop.

Ouchea with @djkhaled #otr2 #welcometoatlanta @ludacris

A post shared by Jermaine Dupri (@jermainedupri) on

A few years ago, JAY and JD reunited to perform “Money Ain’t A Thing” at a So So Def 20th Anniversary concert.