SOHH Squad
Roc Nation princess Rita Ora is gearing up for the launch of her long-awaited Adidas line and reportedly has a leather sports bra ready to hit store shelves.
According to reports, Ora is mixing flashy fashion and sportswear into her upcoming collection.
Rita has been previewing her designs for months (in magazines and IRL), but she just gave her Ritabots a sneak peek at the “Black Pack,” which appears to include a leather sports bra and jogging pant? I’m 99% sure I’d drown in my own sweat if I wore leather to work out, but if I looked like Rita while doing it, I’d take my chances. There’s also the varsity jacket that Rita has been a big fan of and a beanie that’s covered with patches. (MTV)
Rita Ora posted up photos of R&B diva Beyoncé donning her gear onto Instagram last month.
The superstar singer took to her own personal website to share pictures of herself showing off her washboard abs in a floral tracksuit crop-top set. Rita was delighted with Beyoncé’s seal of approval, reposting the photos in Instagram straight away. “My big sis, The queen to you…rocking my first Adidas loves Rita Ora collection! #unstoppable out for you August 26th. #thankyou #myfamilia #iloveyou @beyonce,” she captioned the shot. (Hello Magazine)
Although details were initially slim, Ora broke her big Adidas news across social media last January.
Another celebrity has joined ranks with adidas, this time it’s British singer and style icon Rita Ora. She posted the announcement on her Instagram account. The image contained the following caption: “We’re coming for you world!! The@adidasoriginals family HELLO! #designerlife#icantwait #excited #RitaBotsUniform.” There’s no word what the collection will contain, but this will be a switch-up from Ora’s days with Superga. (Complex)
Despite massive success with his Yeezy Nike sneakers, rap star Kanye West recently promised his Adidas debut would meet high expectations.
“Yeah, 100 percent, it’s going to be dope, everything is going to be dope,” Kanye said when asked if his Adidas debut sneakers will have as much appeal as his limited edition Nike Yeezy collection. “It’s just like having a record deal, simple as that. What if I would have been stopped at The College Dropout and I never got the chance to make ‘Gold Digger’ and I never got the chance to make ‘Can’t Tell Me Nothin’ and I never got the chance to get to ‘N*ggas In Paris’ – with Nike, they were trying to confine the idea. They always send celebrity marketing to me and I’m like, ‘I’m a designer, I’m a creator, why don’t you just let me create? I got some ideas right here and you saw with these two Yeezys right here how much they worked.’ At a certain point, they brought a contact – I looked at the Adidas contact and I looked at the Nike contract and I looked at my daughter’s eyes and I made the decision I needed to make to be able to make product.” (“The Morning Riot”)
