G-Unit boss 50 Cent is all about that Effen vodka life. The hip-hop heavyweight has revealed his interest in pushing a clip challenge centered on his alcoholic brand.
Fif jumped onto Instagram Friday (March 24) and teased fans about a potential Effen challenge.
https://www.instagram.com/p/BSBYHKXF6yh/?taken-by=50cent
Back in January, New York producer DJ Kay Slay gave 50’s Effen a strong co-sign.
Back in mid-November, Fif used his vodka company to troll Ciroc Vodka head Diddy.
https://www.instagram.com/p/BNAJTwVgJ-T/?taken-by=50cent
Recently, 50 went to a gay Philadelphia nightclub to promote his Effen Vodka line.
Voyeur, a popular LGBTQ nightclub in the Gayborhood, is co-owned by brothers Billy Weiss and Michael Weiss, who are also the co-owners of Woody’s, across the street. The latter bar has been in the news lately over alleged covert racism in their dress code policies. But Saturday night, Billy Weiss was all about “reaching out to the community.” “We thought it was a good idea to bring 50 Cent to Voyeur to promote his brand,” Weiss told G Philly. “We’re planning to work with the community to prove we’re inclusive — we have a hip-hop music lounge upstairs [at Voyeur] and plan on hosting an upcoming community forum at Woody’s that will address any problems people have with management.” (Philly Mag)