50 Cent Says “Power” Laid Out “Empire’s” Blueprint: “They Borrow” [Audio]

Written By Cyrus Langhorne

50 Cent
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G-Unit boss 50 Cent recently talked about the success of his “Power” show and explained how it sparked Fox’s “Empire” marketing rollout.

In Fif’s opinion, the hit Starz show has laid out the blueprint for “Empire.”

“When you’re the first show to have success with African Americans or Latinos and stuff like that, it follows you because it’s very difficult for you to hit the bullseye on the target demographic. After that happens, they borrow. They borrowed portions of the marketing, they borrowed different things to make ‘Empire’ go to where they wanted it to go. The executives are smart enough to say, ‘We need to do what they did because they just hit the bullseye.’ Because Fox is a different kind of network, commercial networks can spend more marketing dollars.” (“The Whoolywood Shuffle”)

https://www.youtube.com/watch?v=AKUZgd9IVAU

Fif also acknowledged “Empire” took a shot at him on its season two premiere.

“As soon as the season started, the first episode they said something. I just think that’s the writers, I don’t think it’ll actually do damage to what they developed but it will because in every situation, if you go up against someone who has a higher efficiency, you damage yourself. It’s like when I get challenged by artists. I was building something different, I wasn’t concentrating on the music. … You can look at these artists and the guys they would say are competition or call themselves competing with me haven’t sold a million copies once on one album. You see what I’m saying? They’re widely popular in their neighborhood. Just the neighborhood they’re in.” (“The Whoolywood Shuffle”)

Last week, “Empire” brought in 9.1 million viewers for its Thanksgiving eve episode.

While these numbers don’t seem especially tragic, this proved to be up to 30% lower than the previous week’s episode. Despite boasting a guest appearance by Rosie O’Donnell as a figure from Cookie’s prison past, it seems that the big travel day (as well as busiest bar night of the year) skewered the normally glorious ratings of Empire. (Cinema Blend)

Last month, 50 reacted to his show’s rival suffering season-low ratings.

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2 Comments

Written by Cyrus Langhorne

SOHH.com Writer. You're likely to find me covering hip-hop news and music releases. Netflix is still my go-to before Disney Plus.

2 Comments

  1. What the hell is this dude talking about? Borrowed from the Marketing? By putting out commercials?

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