On Tuesday, Curtis Jackson poked fun at the iconic burger spot for its revamped price.
— SOHH (@sohh) March 19, 2019
This week, reports emerged about Burger King launching a $5 monthly subscription plan for people.
Burger King rolled out its own coffee subscription service: a cup a day for $5 a month. The chain is betting on the service to get early risers in the door — and away from other big names in the fast-food breakfast game. The calculus is simple: Sell cheap coffee, sell more breakfast. If subscribers ordered coffee everyday of March, they’d pay roughly 16 cents per piping-hot cup. And while they’re at it, they might just pick up a breakfast sandwich or pancake platter on their way out. (Washington Post)
Burger King customers would have to use the company’s app to use its subscription service or pay a new standard 50 cent small coffee price.
To access the Burger King Cafe Coffee subscription deal, customers can download the Burger King app. The service only applies to a small hot coffee and cannot be paired with a delivery order. A small cup of coffee at Burger King without the subscription service varies between $1 and $1.29 depending on the market, however the Miami-based chain announced it would drop the price of a small cup of coffee to 50-cents for those who don’t participate in the subscription service starting Monday. (MarketWatch)