New York rapper 50 Cent‘s not about making his “Get The Strap” video extra kid-friendly even if it means losing out on millions of views. The G-Unit boss admitted he turned down a censorship request from TV giant BET Networks.

This past weekend, Curtis Jackson went to Instagram to admit his intent on keeping the visual street outweighed going the TV-friendly route.

A few days ago, 50 revealed just how many views “Get The Strap” generated after its initial premiere.

The same week, Curtis Jackson urged fans to join his “Get The Strap” workout challenge.

Less than 24 hours after premiering, the video generated over 3 million views.