New York rapper 50 Cent is giving his body a serious deadline. The hip-hop veteran has jumped on social media to share details on an upcoming underwear campaign he has locked in.

Fif went to Instagram Friday (February 16) to announce his Frigo partnership kicks into full gear next month.

Earlier in the week, 50 Cent revealed he received the green light for a Den of Thieves sequel.

💣BOOM 💥Den Of Thieves 2 coming soon #denofthieves #power

A post shared by 50 Cent (@50cent) on

The film’s main star Gerard Butler is expected to return for Den of Thieves 2.

Heist thriller “Den of Thieves” is getting a sequel, with actor Gerard Butler and director Christian Gudegast on board to return. Mark Canton and Tucker Tooley will again produce, along with Butler and Alan Siegel with their G-Base company, and Curtis “50 Cent” Jackson with his production company G-Unit Film & Television. (Variety)

Despite some lackluster reviews, 50’s movie has already made nearly $60 million since hitting theaters.

The original Den of Thieves over-performed at the box office when it was released last month. The film, which took Tooley and Canton about 15 years to bring to the screen, has yet to finish out its international run (it has about 35 markets yet to go). Worldwide, the film has grossed $57M so far. (Deadline)