G-Unit boss 50 Cent has acknowledged the headlines he sparked this week over an “Empire”-related Instagram post.
Fif released an IG picture where he downplayed assertions of blasting “Empire” for a ratings decrease due to a gay storyline.
A now-deleted Instagram post showing 50 calling out the hit Fox series has made its rounds across social media.
According to reports, “Empire” lost just over 2 million viewers and roughly a 20 percent drop of its premiere-episode adults 18-to-49 in comparison to its season two opener a couple weeks ago.
According to Nielsen live-plus-same-day data, “Empire” averaged a 5.5 in the all-important demo, which marked an 18% drop from the preliminary 6.7 notched by the season premiere. For what it’s worth, most shows tend to drop between 15% and 20% between their first and second broadcasts. (Ad Age)
Despite the slight decline, “Empire” still managed to reign supreme in key categories.
As expected, “Empire” on Wednesday still ran the table in all relevant demos, putting up a staggering 6.8 rating among women 18-to-49, a 7.4 with women in the 25-to-54 set, and a 4.8 among adults 18-to-34. The show also ran away with each and every male demo. (Ad Age)