New York rapper 50 Cent might want a little respect thrown on his show’s name. The hip-hop veteran has reacted to “Power” helping spark some serious viewership numbers for Starz’s app.
Fif went to Instagram this week to prove his hit series is sort of a big deal.
— SOHH (@sohh) July 10, 2018
According to Starz, its app numbers doubled once “Power” season five returned on July 1 in comparison to last summer.
Fueled by the return of “Power,” the STARZ App saw 110% more new and returning customers signing up over premiere weekend compared to previous period last year and 115% more streams of the “Power” season premiere episode v. season four on premiere day. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, on Sunday, July 1. Strong performance on the App continued from Monday to Thursday following the premiere as well, with 84% higher customer adds than the same period last year, resulting in more than 2.8 million streams of the episode. The premiere episode of “Power” saw a 41% lift in Live +3, bringing it from a 4.31 in HH Live+SD coverage rating to a 6.06, and delivering total average audience of 2.1M viewers.
A couple nights ago, Cash Money Records boss Birdman saluted “Power” executive producer 50 Cent for sending him a show-inspired stash and shared his love for the series.
“My n*gga 50 Cent, sent me a ‘Power’ pack. Congratulations on a new show. We street n*ggas, we need that street sh*t. We need this ‘Power’ sh*t. Shout-out to the champagne too. New bottle of champagne.”
Last weekend, 50 urged fans to rate his second episode with a star emoji.
— SOHH (@sohh) July 8, 2018