S. Samuel
G-Unit leader 50 Cent's Street King energy shot drink campaign continues with a new viral commerical featuring the rap star plus boxing greats Floyd Mayweather Jr. and Mike Tyson.
In the first of what is expected to be a series of ads, 50 and crew parody 2009’s The Hangover blockbuster comedy.
50 Cent and Floyd Mayweather wake up in a disheveled hotel room after a wild night of partying in a parody of The Hangover created to promote Curtis’ Street King energy drink. One of the film’s stars Mike Tyson emerges from the bathroom singing 50?s “What Up Gangsta” before excitedly reminding the guys what went down. The clip flashes back to the trio sitting in a club as 50 spikes Tyson’s drink with a shot of Street King. It’s not long before he gets up and starts dancing with the ladies before taking them back to the room for a pillow fight. “Didn’t you see me step to that tall piece of water like a thoroughbred, not a loaf of bread, but a thoroughbred?” says Tyson as he jumps up and down. (Rap-Up)
Not only promoting his Street King drink with ads, 50 has also talked about using it in his everday life.
“Man its 2:27am already I have press all day tomorrow. I’m in the studio tired I’m gonna have to have a street king and keep pushing.,” he tweeted October 25th. (50 Cent’s Twitter)
News about Street King hitting retail beverage outlets landed online around mid-August.
Pure Growth Partners, a New York City-based company that conceives and markets consumer brands, announced the launch of Street King, an energy shot made in collaboration with rapper, actor and entrepreneur Curtis “50 Cent” Jackson. Jackson collaborated with Pure Growth Partners’ Founder and Chief Executive Officer Chris Clarke to launch the energy shot, which will provide a meal for a child in need with every shot purchased. “I’m inspired by [Clarke’s] vision and innovative approaches to tackling serious issues. It’s our mission with Street King to really change children’s lives around the world,” Jackson said in a statement. (Bev Industry)
In September, the rap star opened up about his SK movement and aim to feed a billion children.
“What’s up, it’s your boy 50 Cent,” the G-Unit leader said in a video. “I’m actually out here in Austrailia on tour right now and man, I grew up without money but I didn’t grow up hungry. It’s a lot of people out there that are actually hungry — actually dying ofhunger. And I feel like it’s our responsiblity to come together and do things to create a solution for this actual problem. What I’ve seen from this actual run, when I was out in Africa, was unbeilievable, the devastation and desperation of people who don’t know when they’ll receive their next meal. Or if they’re going to receive their next meal. I want to feed a billion kids and I need your help to do it. I need you to utilize your energy, your voice, to provide additional motivation for me at times. My new project is called SK, Street King and y’all know the plan. I just told y’all the plan. I want to feed a billion kids. It’s your boy 50 Cent.” (Street King)
Check out Part 1 of the Street King commercial below:
