Cyrus Langhorne
New York rapper 50 Cent is really playing with people’s heads. The hip-hop star has singled out a Starz executive across his social media channels.
Fif went to Instagram Thursday (July 19) with a since-deleted post aimed at a Starz exec.
Free 💨 free 💨 📸 @50cent pic.twitter.com/8kAceJpl9C
— SOHH (@sohh) July 20, 2018
Earlier this month, 50 Cent aired out frustrations over Starz having technical issues with getting his “Power” series onto its on-demand channel.
😬 Uh oh… 📸 @50cent @power_starz pic.twitter.com/qGsbiqCion
— SOHH (@sohh) July 8, 2018
Coincidentally, the G-Unit boss recently boasted over “Power” possibly strengthening Starz’s app numbers.
Big numbers… 👏🏾 📸 @50cent @Power_STARZ @STARZ pic.twitter.com/kuXqvFF0dn
— SOHH (@sohh) July 10, 2018
According to Starz, its app numbers doubled once “Power” season five returned on July 1 in comparison to last summer.
Fueled by the return of “Power,” the STARZ App saw 110% more new and returning customers signing up over premiere weekend compared to previous period last year and 115% more streams of the “Power” season premiere episode v. season four on premiere day. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, on Sunday, July 1. Strong performance on the App continued from Monday to Thursday following the premiere as well, with 84% higher customer adds than the same period last year, resulting in more than 2.8 million streams of the episode. The premiere episode of “Power” saw a 41% lift in Live +3, bringing it from a 4.31 in HH Live+SD coverage rating to a 6.06, and delivering total average audience of 2.1M viewers.
