[Music industry vet Thembisa Mshaka (The Gavin Report, Sony, and much more) recently sat down with hip-hop personality and SOHH Correspondent Shawn Setaro on his popular "The Cipher” podcast. Listen to the full interview and check out five gems she dropped during the Q&A.]

On the effects of the Telecom Act of 1996 on hip-hop radio:

“For the most part, it really did obliterate that gut programming and the diversity of artist voices that we had in the Golden Era up until that point.”

On what happened when black radio refused to play hip-hop in the genre’s early days:

“Unfortunately, traditional black radio had a real moral issue with hip-hop music. There was a real shying away from playing the next generation’s rock and roll. And as a result, mainstream radio was given that door to step right in and provide hip-hop music with that platform that black radio stations would not provide.”

On writing Nas’ ad campaigns:

“It was a hip-hop head’s dream, a writer’s dream, for me to be living in that same continuum where I would be that young girl who just wanted to be part of a scene, and then go to actually helping an incredible, iconic artist tell his story.”

On how the big labels reacted to the Napster-led surge in illegal downloading circa 2000:

“Labels started hemorrhaging. Our campaign budgets went from huge, huge numbers to shoestring budgets. Then there was this pressure for artists to start putting out records more often. It didn’t seem to even matter, because we still weren’t selling enough records. The downloading and the ripping was like wildfire. By the time the labels realized it was a real problem, Steve Jobs had solved the problem for them.”

On Beyoncé: 

“She’s one of those artists I have a tremendous amount of respect for, because she’s very specific about her vision, and she’s so driven. And she also is an incredibly genuine and cool person.”

To hear the whole interview, click here or listen below.