Late icon 2Pac’s music will once again hit the stage. New reports claim a new production called “Holler if Ya Hear Me” is set to premiere next month in Georgia.
According to reports, the mastermind behind 2014’s short-lived Broadway production of the same name is ready to give the project another shot.
The ensemble has just learned the number from the choreographer Jared Grimes, and is getting ready for a break before Kenny Leon arrives. He is directing them in the musical “Holler if Ya Hear Me,” which uses Shakur’s music and poetry to tell a story about love, community and second chances. True Colors Theater Company, which Mr. Leon co-founded in 2002, opens the show on Sept. 12 in a 375-seat theater nestled in the affluent, predominantly African-American Cascade Heights neighborhood. (New York Times)
A few of the musical’s producers have weighed-in on opening the revamped “Holler if Ya Hear Me” in Atlanta as opposed to New York City.
“People have commented to me that it was one moment too soon, and that opening on Broadway was just too ambitious,” Eric L. Gold, the lead producer, wrote in an email. “Not opening originally in Atlanta is one of my biggest regrets.” Mr. Leon said he hoped the True Colors rendition would lead to more life for the show. “A lot of eyes are on the production to see how it works in Atlanta, so that maybe we could have a national tour,” he said. (New York Times)
Back in July 2014, buzz developed over the production coming to an unexpected end.
Looks like some prime Broadway real estate is about to become available. “Holler if Ya Hear Me,” the Tupac Shakur musical that opened Thursday at the Palace, may throw in the towel Sunday, production sources say. The show — henceforth to be known as “Holler If Anybody Buys a Ticket” — took in a measly $170,000 last week, making it the lowest-grossing show on Broadway. (NY Post)
Reports also claimed middle-aged women mostly made up the crowds.
Broadway insiders doubt a rap musical can make it on Broadway, especially without a star above the title. “There is no demographic for this show,” says a veteran producer. “Middle-aged women buy the bulk of tickets, and they’re listening to ‘Tapestry,’ not ‘All Eyez on Me.’ ” (NY Post)