West Coast rap veteran Gonzoe and hip-hop manager Wack 100 are keeping the Internet busy. The California natives have unleashed an unexpected e-beef onto each other.

Gonzoe appeared to fire the first shots by singling Wack out on Instagram.

@wack100 you playing I'm not.

A post shared by Gonzoe 👑✌🏾️💸 (@imgonzoe) on

The apple don't fall too far from the tree… @wack100 left out some very important details ha! #GonzoeFunFacts

A post shared by Gonzoe 👑✌🏾️💸 (@imgonzoe) on

Rather than back down, Wack responded to Gonzoe with a slew of hard-hitting posts.

Gonzoe has since made things uber personal by attacking Wack’s son.