Atlanta rappers 21 Savage, Young Thug and Playboi Carti are giving Nike a run for their money. The trio have linked up with the sports apparel’s biggest rival for a new campaign.

Heading into the weekend, Sav, Thug and Carti helped launch a new adidas Originals movement.

The rap game is ever evolving, @21Savage, @ThuggerThugger1 and @PlayboiCarti, define originality. #ORIGINALis

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Savage made sure to hit up his Instagram page with some adidas Originals promo posts.

don't sleep @adidasoriginals

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This week, a screenshot surfaced of Thugger draped in adidas Originals gear.

Recently, rap executive Wack 100 served up a hefty Thugger co-sign.