Def Jam’s 2 Chainz has stepped forward to speak out on his recently released ColleGrove joint Lil Wayne album this week.
Speaking to television host Wendy Williams, Deuce said the trend in releasing surprise albums will only grow stronger.
“[Why the secret?] I think that’s the new way to promote and market things. The original way or the old way was to set a date to get the fans excited about putting the project out and then doing marketing and promo leading up to the album. But today’s youth’s attention span is so short I felt like I could just put out an album and the impulse of it being a surprise album would drive them to buy the project. So it’s called ColleGrove. … This album is my album but it’s like my dedication to him – I have a great relationship with Cash Money/Young Money. He’s like my brother, my friend, actually my favorite rapper. So I just felt like it was time to put out a project or somebody to just acknowledge the fact that he had a lot to do with moving the culture to where it is now.” (“The Wendy Williams Show”)
The new album is expected to sell at least 35,000 copies in its opening week.
One of Friday’s two sneak attacks, Kendrick Lamar’s untitled unmastered project, looks headed for a resounding #1 on the forthcoming HITS Album Sales and SPS charts.
Kendrick Lamar (TDE/Interscope) 140-150k album, 175-185k SPS
2 Chainz (Def Jam) 35-45k, 55-65k
Ninja Sex Party (Ninja Sex Party) 24-27k (HITS Daily Double)
Rap star Kanye West revealed the project’s cover art last week.
Recently, Wayne talked about promoting ColleGrove alongside Chainz on “The Tonight Show Starring Jimmy Fallon” last month.
“The title was called ‘Everyday’ and actually we shot a video for a whole ‘nother song like two days before that so when I got on set to rehearse and they cut that song and The Roots started playing that song, I didn’t know what was going on, truthfully. It was all brand new to me too.” (“SportsCenter”)
A few weeks ago, Wayne and Chainz performed their “Rolls Royce Weather Everyday” song on the nightly talk show.
Rocking a denim jacket, Yeezy sweater, and a red Supreme hat, 2 Chainz kicked things off. Backed by The Roots, Tity Boi rhymed about being a “ghetto boy” in love with “Jordans” and “pretty girls.” Weezy followed, with his own braggadocious bars. Accompanied by Black Violin, the poncho-sporting MC boasted about being like Homer Simpson, as well as getting text messages from Nike and wifey. (Rap-Up)