[Def Jam’s 2 Chainz is living up to his fashionable reputation after teaming up with a PRPS founder Donwan Harrell for an exclusive jeans collection launch. SOHH/getFRUSH joined a select media crew to learn more about Deuce’s new venture.]

First of all, I’m happy to be here. I appreciate the support. I appreciate [PRPS founder] Donwan for giving me this opportunity. Basically, PRPS was a brand that I organically wore on my own. I thought they were the best denim made especially for what I do and how I kick it on stage and just my whole campaign.

Before I even knew who was behind it, before I even knew that the designer and the founder was a black man, I was a part of the campaign. When he reached out and told me that he caught of how I’ve worn it on everything from tours to red carpet, there was a mutual agreement and we had a meeting and shared ideas.


In the same spot right here, we locked in for a couple of hours and got some ideas going, laid some good foundation, think he’s a good guy, a good family guy. I’m pleased to be a part of this campaign.

I know this is something he wouldn’t normally do and he’s gonna have to do. Anyone who follows me from day one knows I’ve not only made songs like “I’m Different” but I really believe in being my own individual. T.R.U., the real you. It’s just about being confident in yourself, being able to look in the mirror everyday and being pleased with what God gave you.

So in this instance, I’m blessed. I’m glad I got this opportunity. I’m just a country boy from Atlanta. You feel me? You know the spiel, I’m not even supposed to be here. You know how it good. I’m really from the hood.

I appreciate it. He’s a real soft-spoken guy so I’m gonna try to channel his emotions with my verbage. Let’s do it.

2 Chainz’s exclusive PRPS jeans line is set to launch December 15th. For more information, check out PRPS.