“You Have To Think Outside The One Little Box Of Being A Rapper”

“You Have To Think Outside The One Little Box Of Being A Rapper”

Rap pioneer DJ Premier recently discussed aspiring artists dreams to make it in the music industry and why it is vital to have additional business ventures in mind.

According to Preemo, artists should not invest their entire lives into one aspect of the biz.

“You definitely gotta get into other things,” Premier said in an interview with DJ Vlad. “Rap is something you do, hip-hop is something you live. I live hip-hop everyday. Whether I’m not even making a beat or nothing…You gotta get into other stuff. I want to get into cartoons — we’re consumers and watchers too…Just like football players and all that, when they retire, some of them open up stores, some of them start up real estate businesses. Some of them start building houses. You gotta start doing other things especially now since the recession’s hit so bad and a lot of people are still in a deep struggle to survive. You have to think outside the one little box of being a rapper — think about being an executive that could make a new business grow or be bigger so that more money pours in and more money pours in…Expand more from that, it’s that simple.” (Vlad TV)

Dipset’s Freekey Zekey recently talked to SOHH about owning his own restaurant.

“First and foremost, the name of my restaurant is The Palmetto. It’s located in Greensboro, North Carolina. A lot of people run around and get a whole lot of jewelry and spend money in strip clubs and not that I’m saying that any of that is bad, but I want to build a foundation. Once you get to be around 28, 29 and 30 in the rap game, you’re considered old. It’s just like in basketball or football. Once you reach a certain age, once you get into your 30’s, you’re considered an old head. So I had to find out what my foundation was going to be so when it’s all said and done, I’m sitting pretty. I can be 50 years-old with a cane and still talking to the nice little 25 year-old ladies.” (SOHH Guest Star)

Last month, Soulja Boy Tell Em said he planned to one-day break into the movie industry.

“I really wanna break into Hollywood,” Soulja told BET.com. “I really wanna do the correct first film and make an impression on a lot of people so they can come holla at me and wanna put me in their movies. Doing music [is] my first love, but I always had a passion for acting ’cause I feel like I come out natural on the camera. In the future I got a couple plans. I’ve been talking toNick Cannon, who is directing this upcoming film I’m supposed to be starring in, and I think that’ll be a good look, but I just gotta pick the right film and kill the part.” (BET)

In early 2010, G.O.O.D. Music’s Kid Cudi said he would eventually leave the music industry.

Kid Cudi’s first acting gig is for the new HBO series “How to Make It in America.” When we caught up with him last night at a screening for the show, we wondered if he’ll ever give up music for acting. “I’m trying to evenly balance them out right now, but eventually I want to leave behind music and just do acting,” he said. “I only got into the music business to tell my story and inspire some people. I think four albums will do it, and when I’m done with my four, five albums, I’ll switch it up. Once the story is told [musically], there’s nothing else to say.” (NY Mag)

Check out DJ Premier’s interview below:

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