“You Have To Put Your Life In Danger All The Time. If I Do A Collection W/ Kanye West, Obviously I’m Taking Risks”

“You Have To Put  Your Life In Danger All The Time. If I Do A Collection W/ Kanye West, Obviously I’m Taking Risks”

Months after Kanye West raised eyebrows with a limited edition fashion collaboration with high-end overseas retailer A.P.C., the company’s founder Jean Touitou has hinted at a new collection being in the works.

According to Touitou, a fresh batch of Kanye-influenced A.P.C. designs are expected to once again hit retail outlets.

“You have to put your life in danger all the time. If I do a collection with Kanye West, obviously I’m taking risks. When I do a very feminine capsule collection with Vanessa Seward, I took the risk that some people would criticise it and say I’m losing my minimalist foundation,” he says. Apparently both decisions paid off, as Touitou confirms that A.P.C. will collaborate with both Kanye West and Vanessa Seward again. (Business of Fashion)

Over the summer, Jean detailed Kanye’s unique interest in design and explained why their joint venture could not be rushed.

How does Kanye West compare as a collaborator to others you’ve worked with? He is famously particular. Did you have any trepidation about working together? I just love the guy, so whatever. He could want a piece to be baggy and skinny at the same time… [but] oh well, you just find a way. This collection has been in the works for two years. It sounds like with this process, the devil was in the details. What has the back and forth on design been like? The devil was in theoretical discussion, not in details. When you deal with a guy who wants to redesign just about anything so it could fit [into the] kingdom of dopeness, it takes some time to just sit and say, “Okay, agreed, but let’s get start on something limited, and we’ll see.” (Style)

JT also said he would have to wait to see how things turned out before looking at another launch with Ye.

Were any pieces tried but ultimately cut from the collection? What was the impetus to keep it so small? No, once the devil of endless possibility was taken care of, we knew exactly what to do. Even from that condensed structure, we edited some colors and even fabric finishes. You keep it small because you just hit and run. That’s what you do. In addition to having only a handful of styles, the collection is also being produced in a very limited run. Are you anticipating a quick sell out? Will any pieces be put aside for VIPs or celebrities? Have you been receiving requests? Production hasn’t been so limited–mind you, sir, we are a small company. I am not anticipating anything. I never do. I am not into the celebrity thing. The only celebrities who impress me are writers. I follow no god, no celeb, no master, no myth. Is this a collaboration you’d like to see continue? Are there any plans for it to do so? Seriously, only time will tell. (Style)

The clothing line sold out almost immediately following its summer launch, however diehard fans were able to make pre-orders through mid-July.

He’s got a hit album, a new baby — and now Kanye West has one more thing to celebrate: A sellout clothing collaboration. West’s collection for French ready-to-wear line A.P.C. was shrouded in secrecy up until it launched Sunday at 10 a.m. Paris time. At which point, the nine-piece capsule collection (which A.P.C. designer Jean Touitou said was two years in the making) crashed the site and sold out promptly, though A.P.C. is still taking pre-orders for the next shipment until Wednesday at 1:00 p.m. (PEOPLE)

Does your music stash need a serious boost? Gotta have the latest New York tunes? Check out Talib Kweli’s top five reasons you need his new Gravitas album right now!

Now show off your crew love! Get at us on Instagram with #sohhpix



sdotsamuel
Also On The Web