In light of rap newcomer Yelawolf finding a label home on Eminem‘s Shady Records, SOHH recently spoke with the Alabama rhyme-spitter about his take on career longevity.
Inspired by a number of music vanguards, Yela revealed his mission to stay on people’s playlists for many years to come.
“Longevity in this music business to me is accepting the fact that you have to fall and you have to grow up,” Yela told SOHH. “If you do accept that and keep challenging yourself to make better music and to grow up with your fans then there’s a good chance that you’ll be around for a long time. I look up to people who are 50-years-old and are still killing it. The Stones, Led Zeppelin, Dr. Dre, Jay-Z and even Eminem. The Slim Shady LP is 12 years old now and you got OutKast [boasting] 20 years in the game. Snoop Dogg. It’s just growing up, man, and growing up with your fans and that’s what I plan on doing. I’m gonna challenge myself and my fans.” (SOHH)
Last week, Yela spoke on the difficulty of remaining mum about his Shady deal until 2011.
“Keeping quiet was the hardest sh*t in the world, honestly. I was just so excited for a while. And everyone from my team, who did know, was really responsible about not letting it out. But I met with Eminem about four to five months ago in Detroit. [Manager] Paul [Rosenberg] and Em flew me and my manager out to just kick it and get acquainted. From that meeting, I had no idea it would turn into this situation. I remember Paul was asking me about the meth problem in Alabama and I told him that I wrote ‘Pop The Trunk’ based off that issue. Next thing I know, Em starts rapping some of my lines from the song. I can’t even describe how that felt, I actually got super nervous. Em’s a real hip-hop fan, he knows about everything that’s going on.” (VIBE)
Earlier in the week, Yela hit up Twitter to share his post-Shady announcement reaction.
“Preshate everybody congratulating me .. I’m workin on my album right now .. More motivated than ever .. Ghet-O-Vision.Interscope.SHADY !!!!! Figured it was worthy time to change this profile pic …. SHADY 2011″ (Yelawolf’s Twitter)
Em announced his label’s newest acquistions last Wednesday (January 12) afternoon.
Eminem is back in more ways than one. The Detroit lyricist is reviving his Shady Records company, and Wednesday (January 12) he announced the signing of two new acts: underground supergroup Slaughterhouse and upstart rapper Yelawolf. Cashis and D-12 remain on the roster, but Em made no secret of wanting to bring new life to his company. “Yelawolf and Slaughterhouse, it’s kinda phase two of Shady,” Eminem explained in a statement. “It’s the new generation of Shady Records, and as we’re trying to rebuild our label, it’s exciting for hip-hop, and with all of these forces coming together and with what everybody’s capable of on the mic, it’s gonna be fun.” (MTV)
Check out some recent Yelawolf footage below: