After this week’s Sales Wrap run-down showed rapper Wiz Khalifa‘s Deal Or No Deal getting a shaky start on the charts at No. 148, a rep from his label reached out to SOHH to discuss their artist’s overall success.
According to Rostrum Records representative Arthur Pitt, Wiz’s core support stems from digital sales.
“We have built a strong fanbase for Wiz,” Pitt explained to SOHH, “even after leaving [Warner Bros. Records] and continue to do our thing grassroots. We dropped the album at a tough time too with no radio presence, major network video coverage, etc. 86 percent of the sales were digital which indicates the grip he has on the net which is the future of the business. We barely shipped more than a few thousand into stores…The impact that this album has had is just another stepping stone in Wiz’s career. We are more concerned about artist development and building a real fanbase rather than have overnight success. This is my 5th year being a part of Wiz’s career and we all couldn’t be happier with the results. ” (SOHH)
The rapper’s new album landed onto the charts this week.
Rapper Wiz Khalifa’s Deal Or No Deal got off to a shaky start this week landing at No. 148. The emcee’s new release has shelled out 5,900 copies after seven days in stores. (Sales Wrap)
After Wale moved over 28,000 albums of his Attention: Deficit debut, the rapper’s manager Daniel Weisman also stressed the importance of digital sales.
“Wale’s the type of artist who is bigger than the metrics say he is,” Weisman said in an interview. “That puts the label in a tough position in terms of physical distribution and because of Twitter we are able to hear direct feedback from the fans about the problems they had actually finding the CD. But 64 percent of Wale’s sales came from digital outlets which makes sense for Wale. It’s a testament to Interscope and their confidence in Wale’s brand that they put the record out without a big single.” (XXL Mag)
Wiz’s online buzz has continued to grow since making a name for himself around 2007.
Wiz’s massive presence on the Internet has attracted many new fans to his music. In the past year, Wiz Khalifa’s profile on Myspace.com has exploded, being visited in excess of 5.5 million times, tracks played over 19 million times, and accumulating almost 100,000 “friends” from all over the world. (Rostrum Records)
Check out a recent Wiz Khalifa interview below: