With Kanye West’s Yeezy 750 Boost On Fleek, UFC’s Luke Rockhold Re-Ups W/ adidas: “Go Back To Run-DMC Days””

Written By Cyrus Langhorne

[With rap star Kanye West's Yeezy 750 Boost sneakers making its competition sweat, UFC fighter Luke Rockhold talks to SOHH about re-signing with adidas and keeping the brand alive.]

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I’m signing an extension with adidas. Me and [UFC fighter] Robbie Lawler, we’ve had a relationship and a contract with adidas since last year. We really showed up on our side and held up our part of the agreement and were both up for “Fighter of the Year.”

He got the belt and “Fighter of the Year” and out of good faith, they came forward and extended our contract with a new two-year contract.

They stepped up their game. We have a nice contract with them and we have a lot of great stuff coming out with them. We have a lot of cool stuff coming out with the adidas Combat.

Adidas is relevant. They’re really a great brand. I couldn’t imagine being with a greater team. I’ve been rocking adidas since I could barely walk.

It’s just crazy to think about. If you want to go back to Run-DMC days, we all listened to them. We all remember wearing shell toes.

Now I get paid to wear that sh*t. It’s cool.

2 Comments

Written by Cyrus Langhorne

2 Comments

  1. If I see the word Fleek in a Headline again I will no longer come here. Let that ish die.

    • I qu­it my 9-5 job a­nd today I make 85 dollars per/hr. …How I did it? I am freelancing online! My last job didn’t exactly make me happy ,s­­o I decided to take a chance with something different… Two yrs after…I can say in great confidence it was the smartest decision i ever made! This is what i do…—>

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