Universal Music Group, which oversees Interscope Records, may be adding on to rap star 50 Cent‘s list of frustrations as the music empire has taken down his new “They Burn Me” music video from YouTube.
Although the clip can still be found on other viral video sites, UMG has taken specific aim at its YouTube existence.
It’s possible that UMG found something in 50 Cent’s video that would not have been good “for the sake of the artist”, as they lead consumers to believe as what they want. The rapper’s own Youtube account was responsible for posting this new music video, claiming it as the “official” version. Previous to this, the label had the rapper’s personal website taken down. Their reasoning being that it was a pirate site. It seems that 50 Cent intended the video as a Christmas gift to his fans, being that he tried to release it on the 25th. Although, he is not the only artist with which UMG has taken a stronger management approach. They had removed videos from several other of their label artists. (MXDWN)
Upon clicking on the clip’s original link, viewers are met with a copyright infringement message.
It appears Universal Music Group (UMG) does not discriminate when it takes down videos, even nonsensically taking down music videos from its own artist. Following the release of his official video for “They Burn Me,” UMG took down the track from its artist 50 Cent, leaving the usual “this is blocked due to copyright” message in its place. Furthermore, UMG publicly declared 50 Cent’s personal website “a pirate site.” It is unclear why UMG took down its own artist’s video, especially from such a prominent rapper. (After Dawn)
In the music video, 50 is shown severly burned while detailing a perceived real life storyline.
50 Cent shares his pain in the video for “They Burn Me,” which he released from the vault on Christmas Day. In the deep clip, a burned 50–who had his body and face disfigured for the part–lays in the hospital as the mother of his child is seen profiting off his misfortune. The storyline was drawn from his real life experience. (Rap-Up)
Following its release, Fif told Twitter followers how close he was to the record.
“They burned me, I held on to that long time its personal but now everyone can see it. I’m over the issues on it I write better in. When I’m pain.,” he tweeted December 25th. (50 Cent’s Twitter)