R&B singer Trey Songz‘s Passion, Pain & Pleasure is reportedly en route to sell up to 230,000 copies in its first-week on store shelves.
Based on one-day estimates, Songz’s fourth solo LP will easily chart next week.
Next week’s chart will feature a two-horse race with Warner Bros. rap-rock Linkin Park‘s much-praised, Rick Rubin-produced A Thousand Suns, in the early lead, sporting a projected total of 250-260k. Right behind the Linkin Park guys is Atlantic R&B tout Trey Songz with Passion, Pain and Pleasure, his fourth album, on target for 220-230k, a substantial increase over his 2009 release, Ready, which moved 131k on its way to a total of 785k. (Hits Daily Double)
Earlier this month, Songz previewed a few songs from his new album and addressed song leaks.
The singer grooved along with the song, a midtempo number that proves his knack for cranking out baby-making music is intact with lines like, “Wouldn’t it be nice if all night I was in you?” Songz was proud of his work, saying, “That thang cold, y’all, that thang cold,” when the track wrapped up. Throughout the broadcast, Songz lamented the leak of Pleasure tracks like “Love Faces” and “Doorbell,” which began making the Internet rounds last week. “Shout out to everybody who didn’t listen to the leaks,” he said. But the singer brushed off the premature release of some of his tracks, adding, “Bootleggers gotta eat. I ain’t mad at y’all boys.” (MTV)
His LP also features guest appearances from Young Money’s Drake and Nicki Minaj.
01. Here We Go Again (Interlude) 02. Love Faces 03. Massage 04. Alone 05. Bottoms Up (Feat. Nicki Minaj) | MUSIC VIDEO 06. Pain (Interlude) 07. Can’t Be Friends | MUSIC VIDEO 08. Please Return My Call 09. Made To Be Together 10. Pleasure (Interlude) 11. Red Lipstick 12. The Usual (Feat. Drake) 13. Doorbell 14. Passion (Interlude) 15. Unfortunate 16. Blind 17. You Just Need Me (Def Pen Radio)
Aside from album sales, Songz was recently announced as one of three artists appearing in a new “So Kodak” campaign with Drake and Pitbull.
As part of the initiatives, the three stars will be featured in a multi-platform advertising and marketing campaign designed to bring to life what it means to be “So Kodak,” a phrase used to describe things that are hot and worth talking about. The campaign will consist of a series of television spots helmed by music video director Chris Robinson, along with print and online advertising, exclusive events, social media engagement, and consumer promotions. (Rap-Up)
Check out Trey Songz & Drake’s “The Usual” down below: