Def Jam's 2 Chainz recently offered his take on the buzz behind artists like Kanye West and Drake landing big sneaker deals and if professional athletes' own lines can keep up with the stiff competition.
Rap mogul Jay Z has possibly made one of the biggest moves as the head of his Roc Nation Sports agency by having his superstar client Robinson Cano sign a $240 million deal with the Seattle Mariners.
Oklahoma City Thunder Kevin Durant is once again being singled out as West Coast rapper Lil B has publicly challenged him to a basketball face-off.
With her new NBA boyfriend Nick Young across town playing the Brooklyn Nets Wednesday (November 27) evening, Hustle Gang's Iggy Azalea and boss T.I. teamed up for their own televised performance.
Continue reading With NBA Boyfriend In Town, Iggy Azalea Receives T.I.'s Royal Treatment.
One-time feared fighter Manny Pacquiao is once again atop the boxing world after winning a big fight Saturday (November 23) night against Brandon Rios.
Continue reading Manny Pacquiao Shakes Off Now-Infamous TKO Punch, Makes Massive Comeback.
Bad Boy Records CEO Diddy's recent launch of Revolt TV isn't enough for Puff Daddy as reports claim the Forbes Hip-Hop Cash King has landed a huge deal for CIROC Vodka and the National Basketball Association.
Continue reading Diddy Throws Up The CI-ROC, Lands Mega Sports Deal.
Roc Nation Sports head Jay Z is proving he really does look out for his partners by reportedly meeting with star client Robinson Cano's potential new team this week about his free agency status.
Rap mogul Dr. Dre may be a genius behind-the-scenes but he turned out to be a key contributor to the University of Southern California's football team after they pulled off a stunning win against local rival Stanford Saturday (November 16) night.
Continue reading Dr. Dre's Surprise Appearance Pays Off In Big Way.
Young Money's Drake may be a top contender in the rap game but his sports ties continue to grow after receiving some love courtesy of professional hockey icon Wayne Gretzky.
The bromance meter for NCAA football star Johnny Manziel and Young Money's Drake has risen as a new photo of the Texas A&M quarterback backstage at a "Would You Like A Tour?" concert has surfaced.
Renowned retailer Home Depot is currently under fire after posting an overly offensive and racist image onto its Twitter page this week.
Rap mogul Jay Z is reportedly under investigation by the Major Leage Baseball Players Association over possibly violating its policies by giving one of his Roc Nation Sports standouts an expensive gift.
Continue reading Jay Z Sparks Massive Attention, Investigation After Pricey Decision.
Months after Lil Wayne made his now-infamous comments about sleeping with NBA star Chris Bosh's wife, Adrienne, the couple have welcomed a newborn daughter into the world.
Continue reading After Lil Wayne Claimed He Slept W/ Her, Chris Bosh's Wife Gives Birth.
Young Money's Drake is hoping to become the spark his Toronto Raptors need to get over the hump and make an impressive championship run as seen in a new video clip released this week.
Grammy-winning rapper Lil Wayne may need to pack his bags if he hopes to make it to Boston this week for a post-World Series parade following an impressive Red Sox playoffs run.
Continue reading Lil Wayne Celebrates Boston Red Sox's World Series Championship.
Grammy-winning rapper Lil Wayne has something to celebrate tonight (October 30) as the Boston Red Sox's memorable 2013 season has come to an end with a World Series championship.
Continue reading Lll Wayne's Dream Comes True, Boston Red Sox Win World Series.
Former Los Angeles Lakers coach Phil Jackson has finally come clean on what sparked his motivation for responding to Kendrick Lamar's name-dropping line off last summer's "Control" anthem.
Grammy-winning rapper Lil Wayne's favorite baseball team, the Boston Red Sox, are just three wins away from landing a World Series championship and Weezy F. Baby is keeping up with them every step of the way.
Continue reading Lil Wayne Rallies Behind Red Sox After World Series Game 1 Pounding.
NBA free agent Lamar Odom has stepped forward to clear the air on why he was a no-show for this week's publicized marriage proposal between friend Kanye West and sister-in-law Kim Kardashian.
Bad Boy Records CEO Diddy recently discussed the success fellow rap pal Jay Z has enjoyed since launching Roc Nation Sports earlier this year and whether or not fans could see him following Jigga's blueprint.