Def Jam's 2 Chainz recently offered his take on the buzz behind artists like Kanye West and Drake landing big sneaker deals and if professional athletes' own lines can keep up with the stiff competition.
Grammy-winning rapper Kanye West recently delved into his new partnership with mega sneaker retailer ADIDAS and why he is more humble than upset about his Air Yeezy Nike run coming to an unexpected end.
With Young Money's Drake joining Jordan Brand this week and Kanye West recently partnering up with ADIDAS, rap veteran Nas is getting in on the fun with his own sneaker venture.
Young Money's Drake continues to make himself bigger than a musician months after taking an executive role with the NBA's Toronto Raptors by linking up with Nike subsidiary Jordan Brand.
Continue reading With Kanye West Long Gone, Nike Relies On Drake's Brand.
Grammy-winning rapper Kanye West recently delved into his break-up with mega sneaker retailer Nike and relied on rap foes 50 Cent and Game to get his point across to the hip-hop community.
Comedian Katt Williams has dished out some thoughts on Kanye West sparking headlines last week after making diecey comments about high-end retailer Louis Vuitton.
Rap mogul Jay Z is living up to his own lyrics after being spotted donning a Tom Ford jersey scattered with multiple references to his Magna Carta Holy Grail standout track.
Continue reading Jay Z Lives Out His "Magna Carta Holy Grail" Lyrics.
Grammy-winning rapper Kanye West may have had the last laugh after parting ways with mega retailer Nike as reports claim his new Adidas partnership is valued at millions.
Grammy-winning rapper Kanye West has cleared his name from reports which claim he demanded New Yorkers to stop supporting Louis Vuitton in light of treatment he received from the renowned high-end line.
Continue reading Kanye West Clears Up The Louis Vuitton Boycott Reports After NY Bust.
Grammy-winning rapper Kanye West may have played himself after demanding New York fans to boycott high-end fashion line Louis Vuitton by being spotted with some LV gear this week.
Continue reading Kanye West Busted After Demanding Louis Vuitton Boycott.
Grammy-winning rapper Kanye West might be flexing his muscle a bit too much after joining forces with mega sneaker retailer Adidas this week by asking his supporters to boycott popular fashion line Louis Vuitton.
Grammy-winning rapper Kanye West has kept true to making a big announcement this week after revealing his relationship with Nike has ended in him joining forces with its arch nemesis, Adidas.
Brooklyn rap veteran Lil' Kim is making headlines this weekend courtesy of a dicey wardrobe malfunction of herself overseas bubbling across the Internet.
Continue reading Lil' Kim's Explicit Wardrobe Malfunction Pic Hits 'Net.
Grammy-winning rapper Kanye West recently discussed the importance of providing for his family and hinted at receiving some shady treatment courtesy of a partnership with mega sneaker retailer Nike.
Grammy-winning singer Beyoncé is not going to let a few anti-Barneys protestors stop her from showing love to rap star husband Jay Z's new collection line and is fully riding behind him.
Continue reading Beyoncé Proves She's Jay Z's Ride Or Die Chick, Reps That Barneys Life.
Despite rap mogul Jay Z standing behind Barneys in light of racial profiling accusations, the high-end retailer has reportedly nixed a scheduled New York celebration party in Young Hov's honor this week.
With the mixed reactions to Jay Z deciding to stick with Barneys despite multiple racial profiling cases against the high-end retailer still mounting, a handful of popular stores are expected to unite this week in New York.
Continue reading After Jay Z's Dicey Barneys Decision, Mega Retailers Unveil Big NY Plan.
Rap mogul Jay Z has finally come to a conclusion regarding his business relationship with high-end retailer Barneys after catching heat for not falling back when multiple racial profiling cases recently surfaced.
Continue reading Jay Z Makes Controversial, Final Decision In Barneys Dispute.
Hustle Gang's Iggy Azalea has the Internet blazing hot on Veteran's Day as a reported NSFW wardrobe malfunction photo of her at the MTV European Music Awards has surfaced.
Rap mogul Jay Z's decision to fall back on the controversy surrounding his partnership with high-end retailer Barneys New York over multiple racial profiling accusations has turned him into a prime target for Comedy Central's "The Daily Show."