Mega producers Timbaland, Swizz Beatz and Soulja Boy Tell Em have spoken out on last night’s breathtaking Jay-Z announcement of his new Magna Carta Holy Grail during the NBA Finals.
Timbo, who appeared in the televised commercial, boasted about the project following his recent work with pop singer Justin Timberlake.
“ha i told yall we was just gettin started when the jt album drop hah,” Tim tweeted June 17th. (Timbaland’s Twitter)
Swizzy kept the promotion going hard with handfuls of Magna-related tweets.
“http://MagnaCartaHolyGrail.com ????????????????????????????????????????????RT,” he tweeted June 16th.
“Sky is not the limits it’s just the view! http://MagnaCartaHolyGrail.com http://instagram.com/p/apM3LKSDKG/”
“Had to fix my boy Rick back up in the pic no cut offs :)???? Respect !!!!! http://instagram.com/p/apODXASDMG/”
“JULY 4 ! http://instagram.com/p/apODXASDMG/” (Swizz Beatz’s Twitter)
Atlanta’s Soulja Boy Tell Em had plenty to say about the three minute-plus ad.
“That Jay-Z commercial was dope,” SB tweeted June 16th.
“Had Rick Rubin just chillin on the couch like it was nothing.”
“That commercial was hella long too. Samsung cut that check. Great Businessman.” (Soulja Boy Tell Em Twitter)
Hollywood comedian Mike Epps made sure to weigh in on the Magna movement.
“That boy #JayZ @S_C_ @SamsungMobileUS That was dope with best producers @Pharrell @THEREALSWIZZZ @Timbaland & Rick Rubin July 4 #Respect” (Mike Epps’ Twitter)
The must-see commercial aired during the NBA Finals Game 5 halftime break.
Rap fans rejoice: Jay-Z will release a new album, “Magna Carta Holy Grail,” on July 4. Jay-Z announced the news through a Samsung commerical which played during tonight’s (June 16) NBA Finals Game 5 (Miami Heat vs. San Antonio Spurs). In the three-minute ad, Jay-Z is seen recording and brainstorming in the studio with Rick Rubin, Pharrell Williams, Timbaland and Swizz Beatz. “The album is about, like this duality of how do you navigate through this whole thing, through success, through failures, through all this and remain yourself,” he tells Rubin of his twelfth studio album. (Billboard)
Check out the advertisement: