SOHH Squad
[After launching a popular STANCE socks collaboration last year and hitting up Red Bull Sound Select-sponsored concerts, California rapper Thurz talks to SOHH readers about the energy drink's aim to uplift musicians.]
Sound Select is a great program. They put the artists first and really aim to break music and break artists. They really help give music entertainers wings. They really support me on the PR end and help me push my brand.
They love to support anything that’s authentic and genuine. I couldn’t ask for a better situation to be in with Sound Select. It’s definitely a blessing.
I’ve been working with them for a while. It really started when I was featured in Filter Magazine and I did a Sound Select show last year with Run The Jewels. That turned into more things.
My relationship stems over a year now and we’re just focused on being creative and finding ways to put out great music and break new artists. I’m very grateful. For real.
